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TAGbrands and Bank Audi Win at the Midas Awards in New York for the Loubnani Card Branding Identity


The Loubnani Mastercard brand identity has been rewarded with the Silver prize at the 2011 Midas Awards in New York. This brand identity was created by Tagbrands, a branding and design consultancy.

The Midas Awards prestigious awards are the only awards that recognize excellence in financial services communications on a global scale.
On this occasion, Mrs. Randa Bdeir, Head of Electronic Banking and Cards Services at Bank Audi sal - Audi Saradar Group, stated: “After the extraordinary success of the Loubnani Mastercard brand development and design, it is a tremendous honor to win such a distinguished global award. This brand identity has helped communicate the vision of Loubnani to an international audience.”
The Midas Grand Jury includes client and agency leaders from the creative and marketing fields, as well as internationally recognized experts in financial policy and communications.
It is worth mentioning that this year's entries were received from 31 countries around the globe, and that judges selected winners not only on how well their message is delivered, but also on how it is received by the target audience.
Other winners in the 2011 Midas Awards included Publicis New York for their work with UBS, and McCann Erickson for their work with Mastercard Worldwide.
Maya Karanouh, CEO of Tagbrands, spoke of the challenge of communicating the unique message of Bank Audi's Loubnani Mastercard: “Our goal was to express the notions of Lebanese heritage and national pride that makes this card so special. By using a combination of Arabic calligraphy with inspiring imagery and by creating a Cedar-scented credit card, we were able to show the world what it means to be Lebanese. ”
Mrs. Bdeir added: “We look forward to next year's competition, and are delighted that our cooperation with Tagbrands, which has been going on for 8 years, has helped us develop and communicate over 50 products to meet our customers’ needs.”

About Tagbrands            
Tagbrands is an award-winning branding and design agency, with offices in Beirut and Dubai. Our multi-disciplinary team creates compelling and innovative brand strategies, robust corporate identities, inspiring package design, pioneering product development and customer centric branded retail environments. We align business strategies to brand development and deliver communications that ensure strong brand value and ROI. Transforming your identity is just the beginning, our goal is to enhance the way your customers feel about your brand. Tagbrands is proud to have amongst its Middle East client base: Bank Audi, Doha Bank, Abu Dhabi Islamic Bank (ADIB), Gandour, Bonjus, Patchi, L’Oreal and Taanayel. Other note-worthy awards received by Tagbrands include Graphis (Logo 8 and 100 Best Annual Reports), Communication Arts Illustration, and the 2011 Rebrand 100 Global Awards.
About Midas Awards
Midas Awards® is the only international competition to recognize excellence in financial marketing & advertising on a global scale. Midas Awards honors the World's Best Financial Marketing & Advertising™. The competition extends over regional, national and continental boundaries to provide a true worldview of advertising and corporate communications in the international financial community. Honoring advertising in banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting, Midas Awards® focuses on four distinct areas: Consumer and Business-to-Business Communications Corporate Communications Craft and Technique, and Best Use of Medium Founded in 2001, the Midas Awards® panel of judges includes client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. These judges offer their perspectives not only on how well a message is delivered, but how it is received.



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